On the website of the animal-welfare organization Mercy for Animals, people interested in becoming “undercover investigators” at factory farms or slaughterhouses are warned to “be prepared to witness unimaginable cruelty.”
To its critics, such language unfairly assumes that the food processing industry is rife with animal abuse — and demonstrates the activist group’s “shameful” inclination to distort and sensationalize.
But Mercy for Animals makes no apologies. Since expanding into Canada in 2012, the U.S.-based group says it has carried out a dozen hidden-camera investigations at randomly chosen meat, poultry and dairy facilities from B.C. to Quebec, and uncovered mistreatment every time.